The dark blue uniform design is inspired by LA at night and the architecture of SoFi Stadium.
The Rams have brought back a former design element requested by fans.
For the 2025 season, all teams in the AFC East and NFC West will wear ‘Rivalries’ uniforms once.
The clock will strike midnight … on Sunday afternoon for the Los Angeles Rams.
The NFC West co-leaders will become the latest team to sport their new ‘Rivalries’ uniforms when they take on the Seattle Seahawks with first place on the line at SoFi Stadium. The Rams and Nike dubbed the new alternate look ‘Midnight Mode,’ a theme meant to evoke LA at night along with Tinseltown’s civic duality − which is evidently steeped in hard work but also the perpetual limelight.
‘The Rivalries jersey embodies the intensity, grit and pride of what it means to be an Angeleno,’ said Kathryn Kai-ling Frederick, the club’s chief marketing officer, when the uniforms were first revealed in August.
‘Above all, the design was inspired by the energy and glow of the Rams House at night with a look that will both pop in the sunshine during the day and shine under the bright lights in primetime.’
What’s new about the Rams’ ‘Rivalries’ uniforms?
According to the team’s website, the ‘Midnight Mode’ look is meant to reflect ‘the team’s deep connection to Los Angeles, the city where so many work in the dark to earn the spotlight.’
The uniform predominantly sports a dark blue look deemed ‘matte Midnight’ with touches of the team’s customary royal blue, ‘which echoes the evening hue and energy at SoFi Stadium and pays homage to the hard work of so many across Los Angeles who grind around the clock to turn their dreams into a reality.’
It’s also meant to tie into their building, the ‘intricate detailing inspired by SoFi Stadium’s unique architecture and curvature, Royal & Sol accents designed to mirror the lighting system, detailing on the sleeves, pants, and number set inspired by SoFi Stadium’s monumental perforated semi-translucent roof.’
At the request of fans, a ram’s horn wrapped around the shoulder and sleeve has also been restored after the team moved away from that design element when the current uniforms debuted in 2020. ‘Rams House’ is stitched inside the collar with the ‘same font as the old Hollywood Park Racetrack which used to sit where SoFi Stadium now resides.’
The Rams, who can go crazily deep on the meaning of uniform details as well as any team, also assert, ‘Champions aren’t made under the lights − they’re forged in the dark. The midnight palette captures LA’s true spirit: the grind nobody sees, the work that earns the spotlight, the relentless pursuit that defines our city and our team.’
What are NFL ‘Rivalries’ uniforms by Nike?
Think of them as the football version of the sports apparel company’s NBA ‘City Edition’ uniforms or Major League Baseball’s ‘City Connect’ jerseys. Signaled during the NFL draft and unveiled in August, Nike has strived to create something that further strengthens NFL teams’ bonds to their unique civic environments. And, as “rivalries” would suggest, all of them will be worn in intra-divisional matchups.
‘The 2025 Rivalries uniforms will celebrate storied local traditions and unite fan communities with designs unique to select cities and teams,” Nike announced during the rollout.
‘The designs are rooted extensively in the legacies and inspirations true to each team, serving as authentic, competitive expressions of community pride while giving athletes and fans an opportunity to connect like never before.’
Which NFL teams have ‘Rivalries’ uniforms?
Eventually all of them. But for 2025, each team in the AFC East and NFC West is scheduled to wear its “Rivalries” unis one time this season. Two additional divisions will be added to the rotation in each of the next three seasons, and the “Rivalries” option then becomes part of a team’s closet for the following three years.
When will NFL teams wear ‘Rivalries’ uniforms in 2025?
New York Jets: Dec. 7 vs. Miami Dolphins
San Francisco 49ers: Jan. 4, 2026 vs. Seattle Seahawks
Seattle Seahawks: Dec. 18 vs. Los Angeles Rams