Just here for the commercials?
Super Bowl ads are as big a part of the annual tradition as buffalo wings, with brands shelling out enormous sums – over $10 million in 2026 – to secure commercial space during the big game.
Since 1989, USA TODAY Ad Meter has let viewers judge all the game’s national commercials, helping decide the best every year. Budweiser won the contest for the ninth time last year – and 15th overall for Anheuser-Busch – by bringing back their beloved Clydesdale horses.
This year’s commercial slate includes plenty of familiar national brands but fans should expect to learn about a bunch of new companies and products, with the AI and weight-loss drug industries set to each air multiple ads.
Here’s a look back at 2026’s Super Bowl commercials:
Rate the best and worst Super Bowl ads!
Good Will Dunkin’ Super Bowl ad
Lay’s Super Bowl commercial
Budweiser Super Bowl commercial goes ‘Free Bird’
Ring Super Bowl commercial
Sabrina Carpenter Pringles commercial
Poppi Charli XCX Super Bowl commercial
Mr Beast Super Bowl commercial
Cadillac Formula 1 Super Bowl commercial
Hims Super Bowl commercial
Hellmann’s Super Bowl commercial
Coinbase Super Bowl commercial
Liquid IV Super Bowl commercial
Levi’s Super Bowl commercial
Marshawn Lynch Super Bowl commercial
Svedka Super Bowl commercial
Volkswagen Super Bowl commercial
Redfin Rocket Mortgage Super Bowl commercial
Kurt Russell Michelob Super Bowl commercial
Claude Super Bowl commercial Anthropic AI
OpenAI Super Bowl commercial
Bon Jovi in State Farm Super Bowl commercial
DraftKings Super Bowl commercial
Jurassic Park Super Bowl commercial
Matthew McConaughey Uber Eats Super Bowl ad
Bud Light Super Bowl commercial
Toyota Super Bowl commercial
Ben Stiller Super Bowl commercial: Instacart
How much does a Super Bowl commercial cost?
All those eyes aren’t cheap for advertisers, and the cost of some national 30-second commercials during Super Bowl 60 have topped $10 million, according to Bloomberg – a huge jump from the $8 million that brands shelled out just one year ago.
Super Bowl commercial by year
Super Bowl I, 1967 – $37,500
Super Bowl II, 1968 – $54,500
Super Bowl III, 1969 – $55,000
Super Bowl IV, 1970 – $78,200
Super Bowl V, 1971 – $72,500
Super Bowl VI, 1972 – $86,100
Super Bowl VII, 1973 – $88,100
Super Bowl VIII, 1974 – $103,500
Super Bowl IX, 1975 – $107,000
Super Bowl X, 1976 – $110,000
Super Bowl XI, 1977 – $125,000
Super Bowl XII, 1978 –$162,300
Super Bowl XIII, 1979 – $185,000
Super Bowl XIV, 1980 – $222,000
Super Bowl XV, 1981 – $275,000
Super Bowl XVI, 1982 – $324,300
Super Bowl XVII, 1983 – $400,000
Super Bowl XVIII, 1984 – $368,200
Super Bowl XIX, 1985 – $525,000
Super Bowl XX, 1986 – $550,000
Super Bowl XXI, 1987 – $600,000
Super Bowl XXII, 1988 – $645,500
Super Bowl XXIII, 1989 – $675,500
Super Bowl XXIV, 1990 – $700,400
Super Bowl XXV, 1991 – $800,000
Super Bowl XXVI, 1992 – $850,000
Super Bowl XXVII, 1993 – $850,000
Super Bowl XXVIII, 1994 – $900,000
Super Bowl XXIX, 1995 – $1.15 million
Super Bowl XXX, 1996 – $1.085 million
Super Bowl XXXI, 1997 – $1.2 million
Super Bowl XXXII, 1998 – $1.29 million
Super Bowl XXXIII, 1999 – $1.6 million
Super Bowl XXXIV, 2000 – $2.1 million
Super Bowl XXXV, 2001 – $2.2 million
Super Bowl XXXVI, 2002 – $2.2 million
Super Bowl XXXVII, 2003 – $2.2 million
Super Bowl XXXVIII, 2004 – $2.3 million
Super Bowl XXXIX, 2005 – $2.4 million
Super Bowl XL, 2006 – $2.5 million
Super Bowl XLI, 2007 – $2.385 million
Super Bowl XLII, 2008 – $2.699 million
Super Bowl XLIII, 2009 – $2.999 million
Super Bowl XLIV, 2010 – $2.954 million
Super Bowl XLV, 2011 – $3.1 million
Super Bowl XLVI, 2012 – $3.5 million
Super Bowl XLVII, 2013 – $3.8 million
Super Bowl XLVIII, 2014 – $4 million
Super Bowl XLIX, 2015 – $4.25 million
Super Bowl 50, 2016 – $4.5 million
Super Bowl LI, 2017 – $5 million
Super Bowl LII, 2018 – $5.2 million
Super Bowl LIII, 2019 – $5.3 million
Super Bowl LIV, 2020 – $5.6 million
Super Bowl LV, 2021 – $5.5 milllion
Super Bowl LVI, 2022 – $6.5 million
Super Bowl LVII, 2023 – $7 million
Super Bowl LVIII, 2024 – $7 million
Super Bowl LIX, 2025 – $8 million
Super Bowl 60, 2026 – $10 million